CUIR at Chulalongkorn University: Browsing DSpace

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Showing results 1 to 20 of 47 next >

Issue Date	Title	Author(s)
2021	Attitude and responses of general public towards Foodpanda Thailand’s crisis communication management	Ira Siripatarakulthon
2023	Brand experience of Thai consumers towards Let's Relax Spa and Massage	Sasachol Chumnanvej
2022	Brand image of Nike products among consumer generation Z in Thailand	Zhefu Murong
2023	Chanel brand equity in the eyes of male consumers	Alexandra Grace Sheehan
2021	Chinese consumers’ exposure to Weibo posts, awareness, and behavioral tendency regarding environmental issues	Xue Gao
2023	Consumers' media exposure, attitude and purchase intention toward Samsung Brand in Myanmar	Soe Darli
2022	Consumers’ attitudes towards human and AI customer service by Booking.com	Warit Chiang
2021	Consumers’ exposure, attitude and purchase intention toward environmental communications on oil and gas business Facebook fan page	Pornswan Wutthirakkhajohn
2021	Consumers’ perceived credibility of beauty key opinion leaders and online engagement with beauty brands on Twitter	Natchapa Deeudomwongsa
2022	Consumers’ perception and loyalty toward the rebranding of Double Goose brand	Chutikarn Benjamapokai
2021	Consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassadors	Victor Mechai Siharath
2023	COVID-19 Infodemic and Social Media Platforms in Thailand	Abhibhu Kitikamdhorn
2022	Credibility of travel influencer on millennial traveling behavior	Papitchayapa Boonsub
2022	East Asian tourists’ exposure to social media advertising, attitude, and their purchasing behavior with hotels in Bangkok	Chaitach Sirisachdecha
2023	Factors affecting online purchase intention of Thai and non-Thai shoppers on Lazada in Thailand	Su Myat Hay Thi
2023	Filipino consumers' perception toward Gentlewoman Thai fashion brand	Gabriel Lorenzo Del Carmen
2022	Generation Z consumers’ behavior on Jones’ Salad’s online marketing communications	Pitchaya Watcharodomprasert
2019	Heuristics used in credibility judgment of health information on Facebook	Yaninee Petcharanan
2023	Influences of millennial consumers’ perceived value and attitude on usage intention towards spa	Salisa Sornsaruht
2022	Millennial consumers' behavior on purchasing amulet jewelry	Nuanhatai Tantayotai

Showing results 1 to 20 of 47 next >