Thailand’s destination image effects on selection of tourist attraction: case study of South Korean tourists

Abstract

The propose of this research aims to study Destination Images of Thailand in attitudes of South Korean Tourists to develop and improve Thai Tourism which is appropriate for South Korean Tourists and study experience of South Korean Tourist by using Country of Origin image Concept, Experience Concept and Demographic Characteristic for conceptual framework in this research. For data collection, used 329 questionnaires for survey South Korean Tourists from Suvarnabhumi Airport and Seoul city South Korea and use Descriptive Statistics, T-Test and One-way ANOVA Statistics to prove the outcome. And my research outcome researcher can find in Images of Thailand that truly agree with South Korean Tourists opinion, in Experience section (for the all of finding) and Demographic Characteristic almost the outcome does not affect to South Korean Tourist attitudes of images of Thailand but it have a few Images of Thailand which difference.