การใช้ แอนิเมชั่น ในงานโฆษณารณรงค์ทางศาสนา

Abstract

The purposes of the study of using of animation in religions advertising campaign were to study about proper and effective of using animation in religions advertising campaign techniques and to study about the types of advertising appeals in religions advertising campaign. De instrument was created and modified from theories in chapter by using 6 contemporary animations and 42 advertising appeals 400 questionnaires were distributed among 400 Christians, all were collected. The study shows that: 1.The type of animation in advertising techniques using in this research were painting pictures graphic under the stop motion camera animation and celluloid animation. 2.The advertising appeals in religions advertising campaign were belief in God, Happiness and Safety.