This research article is a part of the academic research entitled “Ukraine and the CAGE Model: An International Political Economy Analysis for Thailand’s Market Access Strategies into an Emerging Economy” In a complete version of this research, it has adopted CAGE Distance Model developed by Pankaj Ghemawat so as to assess all possible contingencies and to propose suggestions associated with facilitating relation with Ukraine. Thailand’s entry into this new-emerging market country after the collapse of the Soviet Union can be both a challenge and an opportunity at the same time. This article only puts an emphasis on the first component of Ghemawat’s theoretical concept, a Cultural Distance (C-Culture). Cultural identity of Ukraine is caught up in between two paths. The first one is an attempt to preserve a national identity of Ukraine or euphemistically called Ukrainization in the Western and Central areas. The second is a Russification, yearning for an old-time identity of the Soviet Union in the Eastern and the Southern areas. This article would give the images of a struggle between the two opposing forces via cultural formulation with the Ukrainian society, the correlation between national identity and politics, and the language and the obstacles regarding the construction of identity in Ukraine. The study reveals that even though the Ukrainian and the Russian blocs have a seemingly negative view of each other, the enmity among the civilians does not provide an unbearable tension which leads to a bitter antagonism and inflexible positions. However, it is likely that the elites have recourse to this schism in order to serve their political advantages.