ลิขสิทธิ์ © จุฬาลงกรณ์มหาวิทยาลัย

Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2020	How to creat Malee's fruit juice for maximum value in the domestic market?--a case study of Malee group public company limited	Hong Xu
2020	What is the impact of tourism infrastructure development on the international tourism inflow in Thailand during 2008 to 2019?	Wucaihong Huang
2020	How does synergistic advertising strategies created by advertisers have an impact on their media revenue. Company specific: BTSG holdings plc	Ashma Poudel
2020	Logistics management in retail field of Thailand- Big C Supercenter as a case study	Yiqin Zhang
2020	What is the impact of culture fator on tongrentang's international marketing strategy in Thailand?	Yijun Yue
2020	How does Tongrentang's pharmaceutical business integrates with the company's mission to maintain its leading position?	Wei Chen
2020	Impact of implementing lean six sigma on profitability - a case study of BJC’s glass packaging division	Mengyuan Wu
2020	The effect of capital structure on profitability in Tongrentang	Ransuo Yang
2020	Does the acquisition increase shareholder wealth?: evidence from the case of BJC acquiring Big C, in Thailand	Saraphan Choowattanapakorn
2020	How the minimum wage change affect to the revenue of the property development companies in Thailand?	Siravit Srichomngam
2020	Does the BIG Card encourage members to be loyal to boost sales of Big C?	Rui Fang
2020	How does external environment in China affect Tongrentang's strategic choices?	Manni Wei
2020	CSR in Thailand – an analysis of BJC and its specific CSR activities combining its glass packaging business	Yuxin Shen
2020	Does online marketing and promotions of Major Cineplex attract the consumer brand loyalty?	Tanatwee Kongkeaw
2020	How manufacturing company catching up in emerging markets by using diversification strategy? -a case study of Thailand Malee group	Zhongbing Shi
2020	Why do Thais choose to do flexible job? a case study of GrabFood	Chayada Khiannok
2020	Effects of e-commerce trend on firm performance of Thailand retail industry: a case of Berli Jucker public company limited	Ken Chen
2019	What is the suitable economic indicator that can be used to explain Malee’s revenue in Thailand?	Jiraphat Lertariyasakchai
2020	How does the hotel reviews from websites affect the rate of hotel booking of Centara hotels and resorts?	Kamolluck Nganthanaphanich
2020	What is the impact of digital disruption on BEC world’s advertising revenues during 2014 – 2019?	Karnmanee Pongtiyapaiboon