Airline international potential route study for a subsidiary airline

Abstract

The statement of dissertation is the international potential route study for a subsidiary airline is the one of key fleet planning process which can be interchangeably referred to the route selection for the network expansion. The scope of the project is to study airline routes within 4 hours of flight duration from Suvarnabhumi International Airport. The diversity of route alternative will increase the accessing capability of the airline which attracts more air passengers demand. In this study, the Thai subsidiary airline has been the research case studied company. The company has recently been independence from the parent company; where the airline business model is established as the full-service carrier. Due to the stage of independence, the Thai subsidiary airline has lost the market opportunity in the origin-destination market of the parent company. However, the increasing of route network expansion implies the higher investment; where, the airline has to investigate the route potential to prevent the loss in contribution and the route suspension.

The research study is primary approached using the analytic hierarchy process to conclude the decision-making process of route potential. 160 airports have been found in the totals; where, the only top 4 airport which are Hong Kong, Mactan-Cebu, Surabaya and Singapore are the most operation potential route. Among alternatives, the Mactan-Cebu has shown in the outstanding profit performance which has been concluded to be the most appropriate international potential route.