Marketing analysis of Thai Solar Energy Public Company Limited

Abstract

To solve the global warming and the fluctuation of oil price, every country tries to find alternative energy. The growth of renewable energy has been growing dramatically, including Thailand. Solar energy is the one that has the highest potential in Thailand. TSE is one of the biggest solar energy companies in Thailand. We try to TSE increase their customer number and total capacity of renewable energy. By this, TSE could compete with other companies and help Thailand and Southeast Asia develop better. In this research, we conducted SWOT analysis and five forces analysis proposed by Dobbs. After the analysis, we gave several recommendations for TSE to help it better. For example, having a dedicated marketing position, focusing online marketing like social media or SEO or website contents, joining related events, and seeking exposure opportunities on magazine, references from the customer, expanding business scope and operating countries. After implementing those recommendations, TSE could keep the government sector customers and extend the service to private sector companies. And this could help to enhance TSE bargain power and compete with other companies.