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CUIR at Chulalongkorn University
Browsing by Degree Discipline Strategic Communication Management
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Showing results 1 to 20 of 86
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Issue Date
Title
Author(s)
2021
Attitude and responses of general public towards Foodpanda Thailand’s crisis communication management
Ira Siripatarakulthon
2015
BEHAVIOR OF SELF-CENSORSHIP AMONG THAI FACEBOOK USERS
Apichaya Nithimethachoke
2022
Brand communication with transmedia storytelling of Riot Games: transmedia engagement, brand attitudes, and brand experience.
Hao-When Tsai
2023
Brand experience of Thai consumers towards Let's Relax Spa and Massage
Sasachol Chumnanvej
2022
Brand image of Nike products among consumer generation Z in Thailand
Zhefu Murong
2015
CAMBODIAN NEWSPAPER' S REPORTING ON TERRITORIAL DISPUTESWITH THAILAND AND VIETNAM
Dolla Soy
2023
Chanel brand equity in the eyes of male consumers
Alexandra Grace Sheehan
2020
Chinese consumer's behavior on Heytea's co-branding campaign
Rui Pu
2021
Chinese consumers’ exposure to Weibo posts, awareness, and behavioral tendency regarding environmental issues
Xue Gao
2020
Chinese fans’ attitude towards Thai boy's love tv dramas, boy love tv actors and their intention to travel to Thailand
Jialin Gu
2020
Consumer's media exposure, attitude and purchasing behavior on "café amazon for chance"
Sirapassorn Cheepborisut
2023
Consumers' media exposure, attitude and purchase intention toward Samsung Brand in Myanmar
Soe Darli
2022
Consumers’ attitudes towards human and AI customer service by Booking.com
Warit Chiang
2019
Consumers’ exposure to facebook fanpage, and their motivation, and loyalty to “love and producer” mobile game
Bhichamon Manomaiphibul
2020
Consumers’ exposure to Facebook pages regarding environment, environmental awareness, and behavioral tendency in Thailand
Porntip Jakmongkolchai
2021
Consumers’ exposure, attitude and purchase intention toward environmental communications on oil and gas business Facebook fan page
Pornswan Wutthirakkhajohn
2021
Consumers’ perceived credibility of beauty key opinion leaders and online engagement with beauty brands on Twitter
Natchapa Deeudomwongsa
2022
Consumers’ perception and loyalty toward the rebranding of Double Goose brand
Chutikarn Benjamapokai
2021
Consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassadors
Victor Mechai Siharath
2020
Consumer’s media exposure, motivation, and engagement on “call me emperor” mobile game
Yun-jung Chung