Browsing by Author Papaporn Chaihanchanchai
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2021 | Consumers’ perceptions and attitudes towards Louis Vuitton and their brand ambassadors | Victor Mechai Siharath |
| 2019 | The effect of sales promotion types on consumer behavior | Warisra Wacharakorn |
| 2022 | The influence of perceived value, user engagement, and emotions on usage intention of Thai Tiktok users | Phakkhaporn Dancharoenpol |
| 2019 | The relationship between brand experience and brand equity of Marimekko | Bundaree Deewong |
| 2020 | The relationship between consumers' beliefs about Sephora Thailand’s website, attitudes, and online purchase intentions | Kemjira Wangkapan |
| 2021 | The relationship between eWOM credibility, consumer’s trust, and intention to visit a café based on the café story Facebook page | Nutchawee Ahrivorayapong |
| 2020 | The relationship between influencer’s characteristics, consumers’ attitudes, and purchase intentions on CLÉ DE PEAU BEAUTÉ brand | Julie Parkinson |
| 2021 | The relationship between interest and attitude towards online sales promotion, and impulsive buying for cosmetics among Chinese generation Z consumers | Peilin Peng |
| 2022 | The relationship between source credibility, advertising recognition, and purchase intention on snack products | Pornsit Cheawkamolpat |
| 2021 | The relationship between Starbucks brand’s image, trust, and online engagement | Wei-chih Chen |
