The effect of Korean wave on trade between Thailand and South Korea

Abstract

The objective of this thesis is to study the impact of Korean wave on trade between Thailand and South Korea. Qualitative research is a method of inquiry. Its content of study comprises of two parts, trade between Thailand and South Korea before and after the Korean wave started in Thailand. The study findings show that the Korean wave has influenced on trade in some items of goods between both countries. The import of cultural goods related to Korean wave especially drama, movie, song, cosmetics, instant noodles, seasoned and roasted seaweed, and Korean traditional liquor has significantly increased when compared with the period before the Korean wave started in Thailand. In addition, as a number of Thai people who are interested in Korean culture have been rising, Thai tourists visiting south Korea or Drama Tour, those who study Korean language, and translation of Korean books into Thai language also continuously increase in the number.