A DEVELOPMENT OF ENGLISH ORAL COMMUNICATION FOR MARKETING COURSE BASED ON THE PROJECT-BASED LEARNING APPROACH TO ENHANCE UNDERGRADUATE STUDENTS' ORAL COMMUNICATION ABILITIES AND SOCIAL SKILLS

Abstract

The purpose of this study is to develop the English Oral Communication for Marketing course using the Project-based Learning Approach (PBLA), and to investigate its effectiveness on undergraduate marketing students’ oral communication abilities and social skills. Participants were 20 third-year marketing students enrolled in Listening and Speaking for Careers course. Research instruments included a questionnaire on the needs of English oral communication and social skills for marketing students, English oral communication for marketing course based on the Project-based Learning Approach, oral communication abilities test, social skills checklist, and teachers’ diaries. Data were analyzed by descriptive statistics, paired samples t-test, and content analysis. Findings of the study indicated that this English oral communication for marketing course based on the Project-based Learning Approach could, statistically, enhance students’ oral communication abilities and social skills. The gained score of the students’ oral communication abilities was higher than 10% comparing with the pre-test scores (p<0.05). The gained score of students’ social skills was higher than 10% (p<0.05).