DETERMINANTS OF CONSUMER’S PERCEPTION ON DRUGSTORE STANDARDS: CASE STUDY OF PRACHANIVET 3 VILLAGE, NONTHABURI PROVINCE, THAILAND

Abstract

The study of determinants of consumer’s perception on drugstore standards in Prachanivet 3 village, Nonthaburi Province, Thailand is subjected to investigate about the consumer’s perception on drugstore standards in different characteristic of people and comparison among many determinants that impact the consumer’s perception on drugstore standards in families living in Prachanivet 3 Village. The method using in this study was convenient sampling for 200 samples by questionnaire survey. The results discovered that the perception levels of all drugstore standards are important( x= 4.22), whereas the perception level of each drugstore standard was found that Standard no.1: Place, equipment and service support issues, the perception level is important (x = 4.21); determinants are gender and frequency of using drugstore. Standard no.2: Administration and management for quality, the perception level is important (x = 4.24); determinants are gender, household income and frequency of using drugstore. Standard no.3: Good pharmacy services, the perception level is important (x = 4.18); determinants are occupation, right to medical care and money spend in drugstores. Standard no.4: Compliance with rules, regulations and professional ethics, the perception level is important ( x= 4.34); determinants are gender, household income and influenced person in drugstore. Standard no.5: Services and participation to the community and society, the perception level is important ( x= 4.16); determinants are gender, age, money spend in drugstores and influenced person in drugstore. This study found out about consumer’s perception of all 5 drugstore standards. The regulator of drugstore standards, owners of drugstore and general public can use this study to improve drugstores to be more acceptable and more reliable for Thai people.