Co-operative based cultural tourism management : a case sutdy of Mae Gum Pong Royal Project Electricity Co-operative, Limited, Chiang Mai Province

Abstract

This thesis mainly aims at studying about cultural tourism management of Mae Gum Pong Royal Project Electricity Co-operative, Limited, Chiang Mai Province. As a qualitative research study, it used the case study research method as the research strategy. Research framework comprises board research problems, basic research questions, research propositions (hypotheses), and data collection modes. Sources of data collection included individual interviews, focus group interviews, direct observations, documentation, and literature review. It also used triangulation for analysis of data. The findings expose that co-operative based cultural tourism management is suitable for economic, social, and cultural developments of the local community. Also, the studied Co-operative emphasizes on local participation when planning cultural tourism management and is the principal institution for cultural tourism management in the community. However, this Co-operative should not change itself from a multi-purpose co-operative to a single purpose co-operative.