Immersive learning to enhance international exposure in Thai technopreneurs

Abstract

The ability of Thai technopreneurs to build the right technology product in the right market and to acquire funding is closely tied to their international exposure. However, many lack the financial resources required to obtain international exposure, putting them at a disadvantage in confidence and communication skill at international level. This research explores an affordable and effective solution for providing simulated international exposure to technopreneurs via immersive learning technology. Virtual reality (VR) is an immersive technology that provides a computer-generated three-dimensional environment, in which people can physically and mentally interact. This research investigates the feasibility of employing VR technology as a means of providing a simulated networking event, focused on increasing pitching skills in English for technopreneurs seeking startup funding and partnership. A prototype immersive learning environment was built on a commercial application with a scenario developed from observation and interviews. The scenario allowed test subjects to engage with a virtual potential investor and practice presenting an “elevator pitch” describing business ideas in a limited time. Results from 30 test subjects indicate the VR experience increased willingness to engage with potential investors or partners and increased their confidence. Reactions were positive to the technological ability to provide an immersive environment, and all subjects indicated they would recommend the product for friends or team members.