Logistics and supply chain for mice cities

Abstract

The aim of this study was threefold; 1) to examine success factors of logistics and supply chain for MICE cities, 2) to investigate influences of socio-demographic factors on stakeholders perception of logistics and supply chain for MICE cities, and 3) to identify significant competitive advantage determinants of logistics and supply chain for a city to be selected as MICE city. Based on some common characteristics and differences by nature of location, Phitsanulok, Khon Kaen and Krabi were purposively selected. Research tool is a set of questionnaire consisting of four main parts that were demographic information, logistics and supply chain success factors for MICE cities, pairwise comparison of MICE cities, and suggestion. Participants were 429 respondents from two main industries; transportation industry and the Meetings industry, as well as related stakeholders. Data analysis employed descriptive statistics for socio-demographic description. Analysis of Variance (ANOVA) and independent sample t-test were used to examine impacts of socio-demographic factors. Through Analytical Hierarchy Process (AHP) and Multinomial Logistic Regression (MLR), significant attributes affecting probability of one city to be selected as MICE city were identified. Findings revealed that seven factors influencing MICE city competitiveness were international routes, airport-city connectivity, MICE experience, accommodation, innovation city, exhibition city, and leisure city. However, the results show that each factor considerably provided different effects on each city. This study shed light on how the government and stakeholders can construct a strategic guideline to develop logistics and supply chain to their full potential and the city future growth as MICE city