Factor for Thai transgender women having Korean stlyed aesthetic surgery

Abstract

This research investigated some important factors affecting decision of Thai transgender women having Korean-styled aesthetic surgery. There were two main objectives for this research, which were 1) to study Thai transgender women’s opinion and attitude toward Korean-styled aesthetic surgery, and 2) to identify the factors that affect decision on having Korean-styled aesthetic surgery for Thai transgender women.

This research adopted a quantitative approach using online questionnaire as the research instrument. 375 sets of questionnaire were collected in this research. All questionnaires were filled by Thai transgender women who have had through Korean-styled aesthetic surgery. The data were summarized using descriptive statistics and formula were established by multiple regression.

Most of respondents were in age range between 20-29 years old with education level as bachelor’s degree, working as employee for private company with monthly income between 15,001-25,000 baht. The regression result showed that the decision on having Korean-styled aesthetic surgery for Thai transgender women are significantly influenced by Korea aesthetic surgery attitude, body dissatisfaction and gender identity disorder, Korean wave, love and mate selection and marketing mix. The implication was found that Korean aesthetic surgery attitude, bodydissatisfaction and gender identity disorder, Marketing mix in terms of price were in inverse correlation with significant level at .05