Please use this identifier to cite or link to this item: http://cuir.car.chula.ac.th/handle/123456789/26482
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dc.contributor.advisorศิริชัย ศิริกายะ
dc.contributor.authorเกรียงไกร สิริกาญจนาวัฒน์
dc.contributor.otherจุฬาลงกรณ์มหาวิทยาลัย. คณะนิเทศศาสตร์
dc.date.accessioned2012-11-28T02:12:05Z
dc.date.available2012-11-28T02:12:05Z
dc.date.issued2548
dc.identifier.isbn9741428979
dc.identifier.urihttp://cuir.car.chula.ac.th/handle/123456789/26482
dc.descriptionวิทยานิพนธ์ (นศ.ม.)-- จุฬาลงกรณ์มหาวิทยาลัย, 2548en
dc.description.abstractIn this research, there are three objectives related including 1) to understand each stage of a news selection process 2) to understand factors needed in ITV's news selection process 3) to measure the probability that news will be selected. To arrive at the conclusion, the researcher collected data using various methods i.e. observation, interview, and questionnaire. The research results show that 1. ITV's news selection process will be done by the news editor group, program director, and daily news editor sitting in the meetings. The meetings are divided in to two periods, morning and afternoon. The decision making can be done in two forms which are disjoined incremental and problem solving depended on the situation in each period. 2. Factors affecting the selection can be divided into internal and external factors. The internal factors are ITV's policies, program schedules, the news editor group, daily news editor, and program director. The external factors include a value and a priority of the news. 3. The probability of the selection depends on the news editor’s attitude toward the news’ value which can be varied from one situation to another. Moreover, the media structure cannot influence the news selection process since news is a core product of the channel.
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dc.language.isothes
dc.rightsจุฬาลงกรณ์มหาวิทยาลัยen
dc.titleโครงสร้างของสื่อกับกระบวนการตัดสินใจคัดเลือกข่าวของสถานีโทรทัศน์ไอทีวีen
dc.title.alternativeMedia structure and the decision-making in ITV's news selection processen
dc.typeThesises
dc.degree.nameนิเทศศาสตรมหาบัณฑิตes
dc.degree.levelปริญญาโทes
dc.degree.disciplineการสื่อสารมวลชนes
dc.degree.grantorจุฬาลงกรณ์มหาวิทยาลัยen
Appears in Collections:Comm - Theses

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