ผลของการใช้สื่อในการเปลี่ยนเจตคติต่อชายรักชาย

Abstract

The purpose of this research was to study the effect of visual media on attitudes toward gay men. Participants were 130 Chulalongkorn University undergraduates who scored under 75 percentile from attitudes toward gay men scale, then assigned into two groups: experimental group and control group. Subjects in experimental group were assigned to view the visual media while control group were not. The data was analyzed by Paired sample t¬test and Independent sample t¬test. The results are as follows: 1.Prior to the study, there was no significant difference in attitudes toward gay men between experimental group and control group. 2.After the study, experimental group showed significantly higher scores in attitudes toward gay men than before the experiment (p < .001). 3.After the study, experimental group showed significantly higher score in attitudes toward gay men than control group (p < .01).