Abstract:
The objective of this thesis is to identify the critical success factors of a commercial rice husk biomass power plant in Thailand as well as to provide the relevant recommendations and strategies to achieve each of the factors. The scope of the research covers the power plant within the entire region of Thailand with a rice husk as a primary fuel together with the research on the alternative secondary fuel. At the very first stage the data collection has been undertaken from various trustful sources named as academic journal, research report and information provided from the governmental department, academic seminar and expert interview. Afterward with all gathered data, the stage of the analysis involved, industry analysis, situation analysis and technical analysis were then carried out. Starting with the industry analysis via the aid of Porter’s 5 forces analysis to investigate for each of the force effecting the industry of rice husk power plant include a bargaining of a suppliers, bargaining of a customer, threat of a new entrants, threat of substitutes and the intensity of the existing competitors. Second by the situation analysis via the aid of SWOT analysis, include strength, weakness, opportunity and threat. Then lastly the technical analysis was then carried out to investigate for the most suitable alternative raw material and technology. From the result of the study based on all the analysis carried out as well as the suggestion and validation from all the relevant experts, the critical success factors of the commercial rice husk biomass power plant in Thailand could be formulated to be a location, seasonality, raw material, governmental and external support, technology, human resource, marketing, product development and financial support together with the recommendations and strategies to be employed to achieve each individual. This thesis is providing the guideline to increase the potential of the industry where the conformity to the factors provided could ensure the higher possibility of the success. Moreover the study could also be used as a guideline for the relevant deeply research as well as a research in the field of the critical success factor study.
