Creative economy in South Korea : case study South Korea film and Thai consumers behavior

Abstract

The primary purpose of this paper was aimed 1) to study value added of film to related industries. 2) To determine the factors that make people choose to watch movie. 3) To find benefit of film and adapt to Thai tourism industry. This research divined into 2 part first, supply side of Korean movie by collect data from Korean government and related filed. Second part is questionnaires to focuses on studying value added of film to related industries and to determine the factors that make people choose to watch movie. The research is to study a group of Thai people which lives in Bangkok samples who ever watch South Korea movie from 400 respondents. For data analysis, the descriptive statistics used included frequency distribution, percentage, means, and Pearson’s correlation while data processing was done using statistical computer program. Analysis of the consumers’ overall behavior was performed based on related theories. For result, South Korea government has strongly policy to spread culture and get benefit from these resources. The spectacular success of the Korean film industry does not stop at just only the film industries but it relate to many industries such as camera equipment and film business, graphics, animation, theaters, souvenir business and use many kind of staff likes directors, actors, etc. Furthermore movie can bring culture, life style, food, travel, plastic surgery business, cosmetics, fashion, cars, electronic devices etc. including other goods that can invade the market easily by image of country and understanding in South Korea culture of consumer.