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Browsing Comm - Independent Studies by Author "Jessada Salathong"

Browsing Comm - Independent Studies by Author "Jessada Salathong"

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  • Filipino consumers' perception toward Gentlewoman Thai fashion brand 
    Gabriel Lorenzo Del Carmen (Chulalongkorn University, 2023)
    This individual study explores the Filipino Consumer Perceptions of Thai Fashion Brand GENTLEWOMAN and the quality of the brand’s activism messaging through social media. The data was collected using in-depth interviews ...
  • Perceived image of Samui Island from local stakeholders 
    Ponatip Phetrat (Chulalongkorn University, 2022)
    The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents ...
  • The personal branding on social media of Tilly Birds 
    Joshuachidchanok Podlas (Chulalongkorn University, 2022)
    The objective of this study was to examine Tilly Birds’ personal branding via their official social media platforms, and to study the personal branding construction strategy of Tilly Birds A mixed method was used to carry ...