Abstract:
Use of reusable water container on Chulalongkorn University campus, though is pro-environmental, is currently limited among the students. The present study investigated antecedents of such behavior, using the theory of planned behavior (TPB) with health consciousness as an addition to the model. One-hundred and twenty Chulalongkorn freshmen filled out a TPB-based questionnaire with a health consciousness scale. Data analyses using LISREL reveal an excellent fit for the TPB model. Specifically, attitude, perceived norms, and perceived behavioral control significantly and positively predicted intention and the behavior. Health consciousness indirectly influence intention and behavior via attitude, perceived norms, and perceived behavioral control. Examinations of the effects of these predictors have important implications for designing effective behavior-change interventions to promote the use of reusable water container on campus among college students.
