Abstract:
A construction company that is called Company-A in this paper has been facing financial difficulty due to irregular cash flow which makes huge risks to the company. To reduce the risks, this study aims to expand the business to real estate to earn regular inflows in return by the exploitation through existing strength as a construction company to increase a competitive advantage to the extended business. This study is conducted by different sources of literature and data collection including academic papers, and the needed data to do a business strategy of a chosen real estate project, and to run a project feasibility study to see if this business expansion works or not.
This study shows a strong correlation between a construction business and a real estate business by fulfilling each other's risks and weaknesses and also increasing overall strengths to the company. it concludes that this business expansion works.
