Abstract:
The article studies the concept and role of educational technology which varies in different educational institutions and countries. In order for educational technology to effectively contribute to the promotion of teaching and learning, it is important that each educational technologist apply the full process of educational technology, covering analyzing problems, needs and existing resources; indentifying aims and objectives; planning and managing learning environment, exploring, analyzing and structuring subject-matter/content; selecting appropriate teaching and learning strategies; selecting, developing, producing and utilizing instructional media, managing teaching and learning processes; and evaluating instructional outcomes.
