Abstract:
The research investigates the important factors influencing the government’s lottery buying behavior. The objectives of this research are to study the behavior of the lottery consumers between Thai and Korean consumers. The number of participants of Thai and Korean consumers should be separated. Among the total of 864 consumers, 445 consumers are Thai and the other 419 are Korean. This research employs a quantitative research design, and the data is collected by a questionnaire as a research tool. The data is statistically analyzed by percentage, means, standard deviation, Chi-square and Logistic Regression.The results show that the differences between Thai and Korean lottery buying behaviors are statistically significant at the .05 level. The findings are that the factors affecting the decision to buy the government lottery for both Thai and Korean consumers are the need for prize money, the favor of gambling, and superstition are the factors that affect the decision to buy the government lottery.
