K-pop idol trainees selection process in Thailand

Abstract

This research employed qualitative methods, utilizing an in-depth interview approach with a total of eleven individuals, including three Thai and Korean Staff Members at K-Labels, four Former Thai K-Pop Idols, and four Former Thai K-Pop Trainees for primary data. Additionally, secondary data was gathered through document research via twenty YouTube video interviews. The study aims to investigate the methods, evaluation principles, and factors influencing the K-Pop Idol Trainees Selection Process in Thailand and provide recommendations for implementing a trainee selection process in the T-Pop Industry.

The findings revealed that the K-Pop Idol Trainee Selection Process in Thailand comprised three main steps. First, the Pre-Selection Process involved logistical aspects in K-Labels' planning, such as scheduling, venue selection, and resource allocation. Second, the Selection Process utilized both open and closed recruiting methods, evaluating principles based on Individual Characteristics and Abilities. Third, the Post-Selection Process introduced additional assessments and a training trial period to ensure mutual understanding before finalizing binding agreements.

The evidence disclosed that the inclusion of Thai members, with the idea of Glocalism and Glocalization, not only enhanced the visibility of other group members but also garnered support from Thai fans, contributing to substantial consumer engagement. This was attributed to their fervent cultural support for their compatriots, potentially facilitating the leveraging of promotional activities in Thailand.

The study also shed light on issues related to Creative Labour concepts, encompassing four key areas. Firstly, Work-Life Balance lacked specified regular weekends off, with only occasional breaks or Korean national holidays provided. Secondly, Physical and Mental well-being of the individuals were highlighted through a focus on the potential impact of rigid diet plans on both aspects. Thirdly, Financial Arrangements indicated that financial assistance covered essential living expenses in Korea, including accommodation and lunch fees, and the extent of assistance beyond these expenses varied among individuals. Notably, debut idols were expected to reimburse these costs from their earnings. Finally, Contract Period was ultimately highlighted as a cornerstone of both legal compliance and mutual agreement. However, other challenges emerged, including language barriers leading to misunderstandings in contract details or the intentional avoidance of obtaining the correct visa type for foreign idols.