Factors contributing to the success of cultural event management a case study : the Phanom Rung festival, Burirum province

Abstract

To study the factors contributed to the success of cultural event management; a case study: the Phanom festival, Burirum province. The research strategy of the study included both qualitative and quantitative approach. The data collection included questionnaire, in-dept interview, and site observation. The data finding were triangulated for data analysis. Data collected from qualutative research by in-depth interviews and site-observation. In-depth interviews were gathered from 20 sample organizers and purposive sampling was applied and done before and after the festival period. Site observation aimed to observe the visitors behavior toward the management of the festival as well as the participation toward the programs and activites. This process was done on the festival period. The data from these methods were analyzed following research objectives and research questions. Data collected from quantitative research by questionnaire gathered from 398 sample visitors who attended the festival on 2nd and 3rd April 2005, reliability value test 0.85 which accepted for static approach. The data finding was analyzed by SPSS version 10.0 for finding frequency value, means value, and standard deviation value. The results revealed that there were nine crucial factors contributed to the achievement of the Phanom Rung Festival, Burirum province. As referred were the production of the programs and activities, the use of media, the facillties management, the traditional dinner, infrastructure and logistics management, stage and venue management, staff service, amenities management, and the admission fee.