A study of Russian spa-goers' satisfaction of Thai spa services in Pattaya city

Abstract

The purpose of this research were to investigate the Russian spa-goers’ satisfaction of Thai spa services, factors accompany following Russian spa-goers’ satisfaction and the problems of Thai spa services in Pattaya city. The population were Russian spa-goers who used Thai spa services and day spas and hotel and resort spas in Pattaya City. The samples were 25 Russian spa-goers and eight Spa providers using the questionnaire and semi-structured interview for data collecting. The results showed that there were many factors influencing Russian spa-goers choose to go to spa services usually concerned with beautiful location and good ambience, expediently to go, various services provided and reasonable price. The most favorite service was Thai massage. Most of Russian spa-goers’ occupation was business owner and government servant. The most amount of income was more than 40,000 rubles a month. The habit of Russian spa-goers in using spa service was mostly once a month and once a week and mostly spending time is 1-2 hours with cost of service approximately 1000 rubles. The information of spa services mostly they got from friends than brochure. For the Russian spa-goers’ satisfaction on 3 topics on location and ambience, therapists and holistic evaluation are highly satisfaction. Findings from semi-structured interview reveal that the most favorite service for Russian spa-goers were Thai massage and oil massage. The Russian spa-goers most came with tour agencies which provided Russian guide. Moreover they also preferred to buy a spa package if they stayed for a long vacation. The difficulty between Russian spa-goers and spa providers was communication.