The personal branding on social media of Tilly Birds

Abstract

The objective of this study was to examine Tilly Birds’ personal branding via their official social media platforms, and to study the personal branding construction strategy of Tilly Birds A mixed method was used to carry out this research. A content analysis as well as an in-depth interview. The first method involved the researcher doing content analysis on Tilly Birds' primary social media platforms: Twitter, Facebook, and Instagram. The researcher examined all of the posts from July to September. Following the content analysis, an in-depth interview was done to acquire a better understanding of the personal branding produced for Tilly Birds on social media. Anuroth Ketlekh, the lead singer of Tilly Birds is our key informant in this study. The findings indicate that Tilly Birds uses social media effectively and appropriately. They know which platform has the most engagement, how to strategically post to maximize the engagement. The band which platform is most effective for audience engagement, how they post, and how they connect with their audience. Tilly Birds is aware of the distinctions between the various social media sites and are aware of where their content should and should not be put. Avoiding jargon that would be unfamiliar to fans and make their language simple and concise in order to reach their target audience. Maintaining a consistent brand image across all platforms, with the same profile picture and description. Allowing themselves to be easily recognized across all platforms, Tilly Birds wants their fans to follow them, to interact with them. Tilly Birds have a solid awareness of their target demographic, which is one of the reasons they are able to appeal to their target group. This study can help other artists who want to reach a similar target audience figure out how to use each social media platform better. People should be able to find your brand online. Tilly Birds' online fan interactions are public. This shows how they connect with fans. Whether bands talk to fans themselves or hire a social media manager. The artist needs to maintain a solid fan engagement.