Product development of rice milk soap

Abstract

The objective of this research is to develop rice into rice milk soap using Quality Function Deployment (QFD) in order to add value to the product. The current rice production process can produce some broken rice, which is of low value. In order to increase value, the study is conducted to develop it into rice milk soap product. Quality Function Deployment is used to analyze and develop the product that best answer customer needs. There are data collection on customers through surveys to gain insights used for product development and rough product to market business plan. The result of this research shows the benefits of using broken rice to produce rice milk soap in term of financial benefits. It also shows rough business plan on how the product can be sold in the market including, business strategy and marketing and sales plan.