Green logistics innovation for pharmaceutical distributions

Abstract

Green Logistics in Pharmaceutical Industry has not yet widely been applied in Thailand. It is still in the infancy stage. Several studies have considered the green concept and sustainable growth for studying management practices since the mid of 1990’s. The purpose of this paper is to examine and implementing a new model in pharmaceutical services providers. Firstly, the authors conducted a systematic literature review in green logistics, supply chain management, green innovation, tailored logistics and relevant theory. Main focuses are on applying the model of green innovation and green strategy collaborated with lean principals in operation areas. The model was developed and tested with the aim to reduce cost as well as decrease environmental impact of pharmaceutical distributor. Additionally, triangulation of data from structured interviews with experts and observations from existing supply chain process of Thai pharmaceutical service providers are included in this model. The results were also analyzed and validated through the improvements of work efficiency, accuracy, and Key Performance Indicators (KPI) as a measurement tool. To be able to sustain growth and obtain market competitiveness, corporate organizations require the integration of green concepts and flexibility in tailoring strategy on their working processes.