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Browsing Comm - Theses by Issue Date

Browsing Comm - Theses by Issue Date

Now showing items 1-20 of 2346

Creative strategy of cola soft drinks (CoCa-CoLa & Pepsi) employed in television commercials airing in Thailand between 1982-1997

Pattraradanai Inpongnuwat (Chulalongkorn University, 1999)

The objective of this study is aimed to identify creative strategies of Coca-Cola and Pepsi television commercials airing in Thailand between 1982-1997. The main methodology is the content analysis of individual television ...
Global warming campaigns in Bangkok : framing analysis and campaign effectiveness

Teerada Chongkolrattanaporn (Chulalongkorn University, 2011)

Thailand has responded to global warming with strategies of mitigation and adaptation. Green campaigns targeting citizens have not significantly improved environmental behaviours, particularly in the Bangkok metropolitan ...
Effectiveness of using Thai super stars for multiple brand endorsement

Vilai Vitayaveerasuk (Chulalongkorn University, 2012)

In Thailand advertising industry, many leading brands use the same super stars to endorse their products in television commercial, and there are also many super stars being in this phenomenon such as Yaya, Na Dej, Pancake, ...
Symbology development for hazard communication in Thailand

Pornteera Imsuwansakorn (Chulalongkorn University, 2012)

The objectives of this research were to study the visual perception of symbology on existing hazard symbols and signs in Thailand and also to identify and redevelop hazard symbols and signs for more effective visual ...
THE INFLUENCING FACTORS PRESSURING THAI WOMEN ON DECISION MAKING ON BEAUTY AND APPEARANCE TRANSFORMATION.

Siripak Seewan (Chulalongkorn University, 2013)

The objectives of this research on the influencing factors pressuring Thai women toward beauty and appearance are 1) to understand Thai women’s perception about physical appearance in modern day society 2) to identify ...
THAI PEOPLE'S ATTITUDES TOWARDS INFOGRAPHICS AND TEXTS AS MEANS OF COMMUNICATION FOR SOCIAL CAMPAIGNS

Tachapon Intaratayvee (Chulalongkorn University, 2013)

The objective of this research was to examine the relationship of Attitudes, Understanding and Intention to Change behavior towards in social campaigns among Thais mainly in the categories of (1) infographic stimulus and ...
THE INFLUENCE OF FOREIGN MARKETING COMMUNICATIONS ON MYANMARESE CONSUMERS BEHAVIOR.

Mulhern, Pamela (Chulalongkorn University, 2013)

In the era of globalization whereby the barriers of time and distance have been lifted through technological advancements, businesses have now the opportunity to expand effortlessly, rapidly and efficiently across borders, ...
Current Status of Consumer Research in Thai Film Industry

Supakit Boonanegpat (Chulalongkorn University, 2014)

“Current Status of Consumer Research in Thai Film Industry” is a qualitative research that aims (1) to study how stakeholders in Thai film industry conduct consumer research, and (2) to analyze the methodology ...
Reference Group Influences on Consumer's Product and Brand Decisions

Nathathida Kovitcharoenkul (Chulalongkorn University, 2014)

This research study aims to examine the influences of three types of reference groups on consumer’s product and brand decisions. Quantitatively, self-administered questionnaires were used to collect survey data from ...
CAMBODIAN NEWSPAPER' S REPORTING ON TERRITORIAL DISPUTESWITH THAILAND AND VIETNAM

Dolla Soy (Chulalongkorn University, 2015)

This research aims to investigate the role of Cambodian newspapers in creation and maintenance of nationalistic sentiments during the territorial disputes: (1) between Cambodia and Thailand over the Preah Vihear Temple, ...
GASTRODIPLOMACY AS COMMUNICATIONS OF INDONESIAN IDENTITY

Nunik Hariyanti (Chulalongkorn University, 2015)

“Gastrodiplomacy as Communication of Indonesian Identity” is a qualitative research that seeks to study the policy of Indonesian gastrodiplomacy and the identity of Indonesia communicating through gastrodiplomacy by means ...
The relationship of emotional language on viewer shares within online news platforms

Sutthichart Denpruektham (Chulalongkorn University, 2015)

This research tests the hypothesis that emotional language drives viewer sharing of online content within news platforms. Text analysis software (LIWC) will be used to analyze the emotion aspects of the top 5 (weekly), ...
EFFECTS OF FOREIGN BRAND NAMES AND PRODUCT TYPES ON CONSUMER BEHAVIOR

Photchanath Phongpanich (Chulalongkorn University, 2015)

The current research was a 2 x 2 factorial designed experimental study with the objectives that were to study the main and interaction effects of two foreign brand names (American and Japanese brand names) and two products ...
BEHAVIOR OF SELF-CENSORSHIP AMONG THAI FACEBOOK USERS

Apichaya Nithimethachoke (Chulalongkorn University, 2015)

The present study aimed to investigate 1.) Thai users’ motivations to self-censor on Facebook and 2.) types of content Thai users self-censor on Facebook. Based on mix methods approaches, a total of 452 responses were ...
Personal branding strategies of influential Youtubers and perceptions of Thai millennials toward them

Chanamon Phansab (Chulalongkorn University, 2018)

Personal branding—how individuals establish and communicate their unique traits and skills to facilitate their life goals—has become a topic of interest for many scholars and practitioners alike. One of the most widely ...
The relationship between Facebook users’ motivation on environmental issues, environmental awareness and behavioral tendency in Vietnam

Linh Nguyen Ba Tue (Chulalongkorn University, 2018)

The objectives of this research were to study the Facebook users’ motivation on environmental issues, their environmental awareness and behavioral tendency in Vietnam and to explore the relationship among these three ...
The role of consumer determinants in the relationship between brand equity and behavioral intentions

Hanh Tran Thi My (Chulalongkorn University, 2018)

The purpose of this study is to examine the relationship between brand equity and behavioral intentions (i.e., repurchase, recommend) as well as the moderating role of consumer determinants (i.e., trust, satisfaction, ...
Consumers’ exposure to facebook fanpage, and their motivation, and loyalty to “love and producer” mobile game

Bhichamon Manomaiphibul (Chulalongkorn University, 2019)

This research aims to analyze the exposure to “Love and Producer” mobile game’s Facebook Fanpage, consumers’ motivation, and loyalty. The research explores the relationship between the exposure to Love and Producer’s ...
The relationship between potential Chinese tourists' motivation, exposure to eWOM and intention to travel to Thailand

Danxin Liu (Chulalongkorn University, 2019)

The objectives of this research are to examine the potential Chinese tourists’ internal and external motivation to travel to Thailand, exposure to eWOM about tourism in Thailand, and intention to travel to Thailand, as ...
The relationship between brand experience and brand equity of Marimekko

Bundaree Deewong (Chulalongkorn University, 2019)

The objectives of this research are as of following: to explore brand experience and brand equity of Marimekko and to explore the relationship among these two variables. The respondents of this research are two hundred and ...

Now showing items 1-20 of 2346

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