Abstract:
With modernization and globalization, human beings are intensely integrated and interdependent. Organization immensely influences the quality of life through its provision of products and services to society and, over the last 150 years, has become the world’s dominant economic institution (Bakan, 2004). Market mechanism however knows no limits as it expands from market economy to market society; of which, the moral limits of market is greatly concerned at the present as it puts society at risk invisible before (Sandel, 2012). The main objective of this dissertation is to develop a Human Organism Models as alternative managerial tools for better value creation of organization. Methodology begins with a review of literature (Human Development, Organization & Management, Sport, Recreation and Olympic), participatory observation (17th International Seminar on Olympic Studies for Postgraduate Students of the International Olympic Academy from 1-30 July 2009 in Olympia, Greece and Advanced Sport Management Course by Olympic Solidarity & Thailand Olympic Academy in 2011-2012), and oral presentation at international conferences (4th Asian Association for Sport Management Conference from 26-29 November 2009 in Bangkok, Thailand) frame a concept of Human Organism Models composed of 4 key variables of organization which are vision, competence, strategy, and value. These variables are indispensable, integrated, interrelated, and irreplaceable. Modern Olympic organizations are purposively selected as samples for analyzed based upon data collected from 1894 to 2010 integrated with results from focus group of Thai Olympic scholars and experts’ opinions from Republic of Korea. Results from the analysis of the modern Olympic organizations with Human Organism Models confirm that the models are correct, comprehensive, and appropriated to be used as a managerial tool for the design and development of organization with different implementations recommended. Merits of Human Organism Models lie in validity (address directly to organization), reliability (applicable to all organization), comprehensiveness (covers all about organization), clarity (definition and relation among variables), and simplicity (a few numbers of variables but sufficient to explain all about organization).
