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When 'new' is not better : the effects of novelty, familiarity, and openness to experience on consumer preference

When 'new' is not better : the effects of novelty, familiarity, and openness to experience on consumer preference

Mana Nampanwiwat
URI: http://cuir.car.chula.ac.th/handle/123456789/46817
Date: 2013

Description:

 
A senior project submitted in partial fulfillment of the requirements for the Degree of Bachelor of Science in Psychology science, Faculty of Psychology, Chulalongkorn University, Academic year 2013
 
JIPP 1 (Joint International Psychology Program #1)
 

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