This study aimed to explore the brand experience of Thai consumers toward Let’s Relax Spa and Massage across four dimensions. Using qualitative methodology, nine participants were purposively selected for on-site and online ...

This research aims to study male consumers' brand equity of Chanel. A qualitative method was used to collect data through 12 in-depth interviews. The respondents are 12 Thai male millennials, who are aged between 23 - 38, ...

The study’s objective is to examine Chinese consumers' exposure to Weibo posts, their environmental awareness, and behavioral tendency regarding environmental issues. This study examines the association between Chinese ...

The objective of this research was to study the media exposure, consumers’ attitude and consumers’ purchasing behavior toward Café Amazon for Chance by using surveys to collect the data from current customers at Café Amazon ...

 First and foremost, I would like to thank my advisor, Dr. Teerada Chongkolrattanaporn, Assistant Professor. Thank you for your steady guidance, patience, encouragement, and support. I've felt confident and at ease throughout ...

The objectives of the study is to examine consumers' exposure, attitude, and purchase intention toward environmental communications on oil and gas business Facebook fan page and to explore the relationship between media ...

The objective of this study was to explore consumers’ perceptions and loyalty toward the rebranding of Double Goose brand. This study employs qualitative research methods conducted via online application. With the selection ...

This study aims to explore Call me Emperor mobile game’s official Facebook page’s exposure, engagement, and motivation to play the game. Also focusing on the relationship between media exposure (Call me Emperor Thailand ...

The objectives of this qualitative research are to examine culturally hybrid features in The Stranded and the approaches to mixing different cultural elements as part of the series’ creative process. In order to collect ...

The objectives of this study were to identify the factors that have the highest effect on the online purchase intention of Thai shoppers on Lazada in Thailand, to identify the factors that have the highest effect on the ...