Consumers’ attitudes towards human and AI customer service by Booking.com

Abstract

First and foremost, I would like to thank my advisor, Dr. Teerada Chongkolrattanaporn, Assistant Professor. Thank you for your steady guidance, patience, encouragement, and support. I've felt confident and at ease throughout the entire process thanks to your guidance. This professional project could not have been completed without your assistance. Thank you for reading my revisions at such late hours and providing me with timely, constructive feedback. I feel truly blessed and honored to have been your advisee; may this work bear witness to your exceptional counsel.

My heartfelt appreciation goes to all committee members, especially Associate Professor Dr. Smith Boonchutma and Dr. ShawHong SER, for their time, insight, and constructive feedback. Thank you for keeping in touch with the Faculty of Communication Arts International Program staff and reminding them of important deadlines and formalities.

Thank you for your unconditional love, your support and trust, and for giving me the opportunity to further my education in a field that I am truly passionate about. This work and my Master's degree are dedicated to my wonderful parents.

Finally, I'd like to thank my incredible friends for their encouragement and support throughout this entire endeavor. I cherish all of our shared memories and look forward to the amazing things we will encounter in the future. I consider myself extremely fortunate to have met you all.