The influence of AI chatbots on purchase intention of electric vehicles among consumers in China

Abstract

The objective of the paper is to study the effects of perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE), perceived cyber risks (PCR) of AI chatbots on the purchase intention (PI) of EVs among consumers in China. The study is conducted in a quantitative approach by using online questionnaires as a tool to collect data from 300 Shanghai based respondents, aged between 31-40, and have intention or experience using AI chatbots or EVs. The results show that overall respondents have a possibilities attitude towards PCR (M=3.36), PEU (M=3.27), PU (M=3.26), and PEU (M=3.26) of AI chatbots. Furthermore, the correlation analysis shows that all the factors (PU, PE, PEU, PCR) of AI chatbots are positively related to purchase intentions. The multiple regression analysis reveals that PU (β=0.216), PE（β=0.222), and PCR (β=0.228), among them, the most influential factor towards PI is PCR. The study recommends embracing AI chatbots as an essential communication tool, particularly in the development of green products, leveraging the advancements in AI technology. Utilizing AI chatbots enhances consumer experiences and provides valuable information, facilitating informed purchase decisions. This strategic approach not only contributes to company revenue but also amplifies individuals' intentions and awareness of environmental protection, fostering a positive impact on sustainability efforts.