Process design for new entrepreneur creation program

Abstract

To study the standard instructional design process to design the effective course module for NEC program. The extended research on its characteristics will be necessary. The objectives of this research are to increase the performance of NEC program taken place in Research Unit for Industrial Management and Technology, Chulalongkorn University (IMTCU) by applying the standard instructional design process to reconstruct the course modules in order to measure against the NEC program objectives and participant’s requirements. The standard instructional design process consisted of the analysis, design, development and evaluation. The analysis of current NEC program consisted of the data collection by participative observation, pilot study and questionnaires, the data analysis and interpretation is done by using affinity diagram, statistic test, MBO and QFD to determine the influence factors and deploy the relationship between influence factors and improvement ideas in order to find the significant course module characteristics. The new course module design and development is done by generating the concept along the module characteristics and using the evaluation matrix to select the best concept. Then develop the suggested course module along the selected concept. After finish the course module design, it will be evaluated by project leader and experts from department of Industrial Promotion Center in order to verify the suggested course module performance. The expert evaluation and recommend explained that the standard instructional design process for NEC program seem to be more useful and possible in practice, and the suggested course module will be considering for the next year NEC program in the discussion meeting between NEC project team (IMTCU) and the Department of Industrial Promotion Center. In the expert’s viewpoint, it is verified that the standard instructional design process has improved the result of the NEC Program performance.