1. CUIR at Chulalongkorn University
2. Faculty and Institute
3. Faculty of Sports Science - Spt
4. Spt - Theses

Title:	การศึกษากลยุทธ์การประชาสัมพันธ์ด้วยกิจกรรมกีฬา : กรณีศึกษาการจัดการแข่งขันมหกรรมกีฬาท้องถิ่น "ไทคัพ" ครั้งที่ 5
Other Titles:	A study of strategy for public relattion by sport event : a case study of the fifth thai-cup sport tournament
Authors:	ปิยชนน์ อินอ่อน
Advisors:	เทพประสิทธิ์ กุลธวัชวิชัย
Other author:	จุฬาลงกรณ์มหาวิทยาลัย. คณะวิทยาศาสตร์
Issue Date:	2549
Publisher:	จุฬาลงกรณ์มหาวิทยาลัย
Other Abstract:	The objectives of this research were to study an operation model of the local sport event, the fifth “Thai Cup” tournament which was an event for publicity and to study an opinions about public relation strategies by organizing a local sport event the fifth “Thai Cup” tournament of the organizer, athletes / coaches and audiences.To fulfill the first objective, the managers, PR, and the special event officers of Boonrawd Brewery Co.,LTD were interviewed. For the second objective, multiple choices answered the questionnaires and 523 people who attended the fifth “Thai cup” tournament also the questionnaires. Descriptive statistics and one-tailed sample t-test were used. The results show 1. The operating model of the fifth Thai Cup sport tournament which was a sport event for public relation which follow 4 public relations process that consist of (1) research information (2) policy establishment program and project planning (3) public relation communication principle used by 16 topics of sport event and model of sport event used by 4M principle (4) evaluation 2. The overall opinions of the fifth Thai Cup sport tournament participants were agree with the public relation strategy and operating model of the fifth Thai Cup sport tournament in all aspects. 3. The comparison of athletes / coaches and audiences’ opinions about public relation strategy of the fifth Thai Cup sport tournament by various strategies. They were significantly different at level .05 for 2 items which are, the event was large, important with a lot of participants and the appearance of the brand logo on various things used in the event. 4. The comparison of athletes / coaches and audiences opinions about the operating model of the fifth Thai Cup sport tournament by various aspects. They were significantly different at level .05 which was place, equipment and facilities aspect.
Description:	วิทยานิพนธ์ (วท.ม.)--จุฬาลงกรณ์มหาวิทยาลัย, 2549
Degree Name:	วิทยาศาสตรมหาบัณฑิต
Degree Level:	ปริญญาโท
Degree Discipline:	วิทยาศาสตร์การกีฬา
URI:	http://cuir.car.chula.ac.th/handle/123456789/41416
URI:	http://doi.org/10.14457/CU.the.2006.810
metadata.dc.identifier.DOI:	10.14457/CU.the.2006.810
Type:	Thesis
Appears in Collections:	Spt - Theses

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.