Study of success factors for new product introduction process of electronics manufacturing service provider

Abstract

In today business, developing product faster, better and cheaper than competitors has become critical to success in many markets. This has made the performance of product development projects an increasingly important area of competitive advantage. Over the past years, academics have addressed the questions of how to be more successful at developing new products, and how to improve particular activities within the new product development process. However, the process they addressed was referring to the process in the way of what Original Equipment Manufactures (OEM) were performed. The main objective of this study is to find the factors that affect and contribute to fast and effective new product introduction process thus leading to a successful new product introduction process for Electronics Manufacturing Service provider (EMS). The second objective of this study is to study current situation of new product introduction in the case company and suggest from finding which factors are critical for EMS company to improve new product introduction process. This thesis address the success factors in New Product Introduction process through a thorough review of literature and field interview. An analysis of the current company's performance in contribution to succession of new product introduction was performed by questionnaire to selected personnel from corporate management and new product introduction team. The results indicated that copany's performances have significant positive linear relationship with new product introduction success factors. It means that the higher level of team performance will be resulted in the higher level of succession of new product introduction project. In addition, results also indicated that there is significant positive linear relationship between each success factor. The analysis also revealed some important improvement points for the new product introduction process. And strategies for implementing an improved new product introduction process were suggested.