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What is behind the choice of Post Millennial (Generation Z)’s profession in Thailand?

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dc.contributor.advisor Nipit Wongpunya
dc.contributor.author Kwanjira Jirapongsak
dc.contributor.other Chulalongkorn University. Faculty of Economics
dc.date.accessioned 2020-11-11T12:34:22Z
dc.date.available 2020-11-11T12:34:22Z
dc.date.issued 2019
dc.identifier.uri http://cuir.car.chula.ac.th/handle/123456789/69785
dc.description Independent Study (M.A.)--Chulalongkorn University, 2019
dc.description.abstract Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations to organizations and make organizational works more effective and efficient. This research aims to determine what is behind the choice of generation Z professionals in Thailand by using a factor analysis method in the statistic program (SPSS). Moreover, a t-test was used to verify or reject a null hypothesis in perspective toward job selection between males and females. The research was conducted by collecting quantitative data on a sample of 194 respondents through an online questionnaire. It was found that there are five motivation factors behind the decision of job selection in generation Z. Besides, this research is more likely to be useful for organizations and human resource managers who are screening or finding younger workforce applicants. Moreover, the result implicit a significant consideration of job selection in generation Z.
dc.language.iso en
dc.publisher Chulalongkorn University
dc.relation.uri http://doi.org/10.58837/CHULA.IS.2019.17
dc.rights Chulalongkorn University
dc.title What is behind the choice of Post Millennial (Generation Z)’s profession in Thailand?
dc.title.alternative อะไรอยู่เบื้องหลังการเลือกงานของgeneration Z ในประเทศไทย
dc.type Independent Study
dc.degree.name Master of Arts
dc.degree.level Master's Degree
dc.degree.discipline Business and Managerial Economics
dc.degree.grantor Chulalongkorn University
dc.identifier.DOI 10.58837/CHULA.IS.2019.17


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  • Econ - Independent Studies [151]
    สารนิพนธ์ คณะเศรษฐศาสตร์ ตั้งแต่ปีการศึกษา 2562 เป็นต้นไป

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