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Browsing Econ - Independent Studies by Issue Date

Browsing Econ - Independent Studies by Issue Date

Now showing items 1-20 of 151

Low transaction cost via application and 7-Eleven online shopping

Chartwipa Songprai (Chulalongkorn University, 2019)

This study investigates benefits of online technology that influence the intention to purchase on online channel or an intention to switch form non online shopping mode choice to online shopping mode, focus on an influence ...
What is behind the choice of Post Millennial (Generation Z)’s profession in Thailand?

Kwanjira Jirapongsak (Chulalongkorn University, 2019)

Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset ...
The impact of price level on CPALL common stock price.

Nutsupa Chamchuen (Chulalongkorn University, 2019)

Stock market is an essential sector of the economy of any country. It performs as a leading indicator that represents the whole economic movement. It is also served as the indicator of financial performance of company. The ...
Factors influencing decision making of consuming All cafe beverages of working age in Bangkok

Kant Chaengchadchai (Chulalongkorn University, 2019)

During the past 5 years, the coffee shop business in Thailand has grown rapidly. According to the coffee business analysis report of Department of Business Development, The Ministry of Commerce found that In 2018, the ...
A study of marketing strategy that Xiaomi used to dethrone Samsung in India’s smartphone market

Htet Myat Aung (Chulalongkorn University, 2019)

This individual study aims to examine the relationship between marketing strategy and firm’s market shares. In this case, the theory of marketing mix will be mainly used to analyze how Xiaomi's market share grew in accordance ...
The impact of flexible working time on employees' work-life balance: a case study of a kitchenware manufacturing company

Panisra Turakijkajohn (Chulalongkorn University, 2019)

The objective of this study is to examine the effect of flexible working time on the employees’ work-life balance in case of a kitchenware manufacturing company in Bangkok by using data from 104 employees in a kitchenware ...
Strategic advantage analysis of a leading low cost carrier in Thailand : a case of Thai AirAsia and NokAir

Punjarod Toppoopha (Chulalongkorn University, 2019)

In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations ...
Impact of Climate Change on agricultural production : Paben Foods case study

Areeja Rana (Chulalongkorn University, 2019)

With new weather patterns each year, it has become more and more challenging for farmers to maintain a consistent supply. This not only poses risks to communities but also agriculture-based business such as Paben Foods. ...
Does the credibility of an influencer affect buying intention of YouTube users and Is there a difference in perception of an influencer's credibility and on their buying intention regarding gender characteristics

Anthony Kim Long Hoang (Chulalongkorn University, 2019)

YouTube platform has been rising in popularity for the past decade, we have seen the emergence of numerous influencers on the platform. With over 2 billion monthly active users in 2020, according to Statista research ...
Caffe MuanChon marketing mix and consumer's purchasing decision

Nisapa Kulnarernatwanich (Chulalongkorn University, 2019)

Nowadays, the coffee shop business market has consecutively high competition, in terms of consumers that have various coffee brands to consume and also in terms of owners that have more competitors. CPALL is one of the ...
Does social media trend affect people decision to eat out?

Chanonpol Chanuhacha (Chulalongkorn University, 2019)

New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional ...
Factors affecting backpackers traveling to Thailand during 2009 to 2018

Pitchaya Chantharojwong (Chulalongkorn University, 2019)

Backpacker tourism is one of the travel categories that has become trending in the world. Thailand is one of choices that they choose to travel. There are several researchers define backpacker as the budget travelers because ...
The determinant impacting on bilateral exchange rate : a case study of the Thai Baht against the U.S. Dollar

Sojirat Buato (Chulalongkorn University, 2019)

Thailand relies on the openness economy, in which accounted for rather than two-thirds of GDP. Also, the bilateral exchange rate quoting the most is the Thai baht against the U.S. dollar. Thence, this study examines the ...
Does promotion mix impact on the consumption of soft drinks in Thailand? A study of Coca-Cola Marketing mix in Thailand

Me Me Win Han (Chulalongkorn University, 2019)

This research paper aims to study and investigate the soft drinks market in Thailand, mainly focus on the cola market and analyze how promotion effect on consumers' buying behaviour. Due to the reasons such as growing ...
Attributes of perceived values towards coffee shop industry in Bangkok

Orapin Siprajim (Chulalongkorn University, 2019)

Coffee shop or café is referred to the place where it offers coffee or drinks and some space for customers to sit and relax. It becomes the most visited place for the modern lifestyles. Coffee shops can be found easily in ...
Modern utilization of digital technology influencing career opportunities for the millennials (Generation Y) in Thailand

Atithaya Pongpanichpisarn (Chulalongkorn University, 2019)

With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst ...
How does the marketing communication mix of 7-11 affect the customer purchasing?

Sivakorn Tachasrisukko (Chulalongkorn University, 2019)

The present study aims to assess the effect of integrated marketing communication (IMC) of 7-11 in Thailand to Thai customer purchasing, describe what factors consumers take into account in when making decisions when they ...
Comparative analysis of debts financing between Apple Inc. and Samsung Electronics Co., Ltd. on product pricing strategies

Warintorn Pramoteyada (Chulalongkorn University, 2019)

For over 30 years, there has been numerous studies on firm’s pricing strategies influenced by financing decisions. The evidences of such effects are undeniably true but surprisingly less known and discussed in the corporate ...
The impact of foreign direct investment and macroeconomic variables on commercial banks performance in Thailand

Phalakorn Boonkuntinat (Chulalongkorn University, 2019)

Role of commercial banks in economic as financial intermediary was previously researched in various perspective and framework, especially to investigated factors effecting commercial bank performance. This study extends ...
Impact of growth in international tourism industry contributed to CO2 emission in Cambodia, Philippines and Thailand

Juthamard Laohawattanajinda (Chulalongkorn University, 2019)

Tourism is generally considered a clean industry, one of the reasons is tourism increasing investment in traveling facilities, instead of investment in factories. Furthermore, increasing tourism development relies on the ...

Now showing items 1-20 of 151

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