• What are The Earning Differentials Between Full-Time Workers in Public and Private Sector Who are Bachelor Degree Holder in Thailand? Evidence from Thai Labor Force Survey Data in The Third Quarter Of 2022 

  Atit Saerepaiboonsub (Chulalongkorn University, 2022)

  This study wants to investigate the wage gap (wage premium or wage discount) between public and private sector among bachelor degree holder employees in Thailand, especially, the relationship between individual characteristics ...
• The minimum wage change effect to the household saving between 2011 and 2013 

  Soraphong Smitintu (Chulalongkorn University, 2020)

  In 2013, Thailand's minimum wage legislation change from multiple minimum wage levels in each province to a single national minimum wage. This study paper presents analyses of the relationship between the minimum wage ...
• The relationship between environmental, social, governance, and financial performance among listed companies in Thailand between 2019-2022 

  Saranpong Daengdej (Chulalongkorn University, 2022)
• The Relationship between Single-Parent Families and Academic Performance 

  Hao Yang (Chulalongkorn University, 2022)
• The effect of ICT infrastructure on inward FDI in APEC countries 

  Nyi La Min (Chulalongkorn University, 2022)

  The objective of this study is to examine the effect of information and communication technology (ICT) infrastructure on inward foreign direct investment (FDI) in the Asia-Pacific Economic Cooperation (APEC) region by using ...
• A Study of the impact of financial literacy and financial development on peer-to-peer lending in Developed and Developing Countries 

  Joffre Tan Zheng Hong (Chulalongkorn University, 2022)

  This study seeks to examine how financial literacy and financial development, specifically financial access, financial depth, and financial efficiency affect the expansion of peer-to-peer (P2P) lending using a sample of ...
• Strategic human resource management : a case study of Oceanfront Beach Resort 

  Nalakson Phimphaphowat (Chulalongkorn University, 2022)

  Since the Covid-19 pandemic has occurred on a large scale in since the hotel's opening, this study discusses how human resource management (HRM) has progressed beyond its functional approach, how managing human resource s ...
• Marketing strategies analysis of Thai hotel during the COVID-19 pandemic situation (case study : Oceanfront Beach Resort and Spa) 

  Supanat Samniang (Chulalongkorn University, 2022)

  A crisis is an unexpectedly threatening situation that has an essential impact on business continuity. Natural disasters, terrorist incidents, epidemics, political conflicts, economic fluctuations, and other factors can ...
• The effect of demographics on customer expectations for service quality in the hotel industry( A case study of 3-star hotel in phuket,Thailand) 

  Xiaoting Chen (Chulalongkorn University, 2022)

  The purpose of this study is to investigate the influence of different customer demographics on hotel service quality expectations. A three-star hotel in Phuket was chosen as the case study, and a quantitative methodology ...
• Impact of digital marketing on consumer hotel booking intentions in Phuket hotels 

  Lingyu He (Chulalongkorn University, 2022)

  The hotel industry is an industry highly dependent on tourism. The pandemic outbreak has had a huge impact on the global economy, and the tourism industry has also been affected. As the largest tourist area in southern ...
• Factors influencing people’s behavioral motivation to travel for sport tourism in Thailand 

  Lingjuan Liu (Chulalongkorn University, 2022)

  Sport tourism is a combination of sport and tourism that has gained increasing attention among multiple parties, government, academics, and market participants. Sport tourism has showed a positive business outlook that can ...
• Creating a sustainable tourism model of Oceanfront Beach Resort, Phuket Thailand, during the COVID-19 pandemic 

  Raiwin Chinkijjakarn (Chulalongkorn University, 2022)

  This study aims to explore the strategies adopted for the tourism and hospitality business during the Covid-19 pandemic and analyze the strategies for sustainable tourism and hospitality approaches that could be adopted ...
• An analysis of intercontinental Phuket resort’s crisis management strategies in response to COVID-19. 

  Pimchon Chotikiat (Chulalongkorn University, 2022)

  This paper analyzes the crisis management strategies implemented by Intercontinental Phuket Resort during the COVID-19 pandemic. The study adopts a qualitative case study approach, utilizing Fink’s crisis management model ...
• Human resource management in managing employee retention during COVID-19 for sport and wellness resorts in Phuket 

  Peeraya Sattayaporn (Chulalongkorn University, 2022)

  Phuket, a top-ten tourism contributor in Thailand, was affected by the COVID-19 situation. The staff shortage has been a massive crisis in the area, especially for high-potential niche markets like sports and wellness ...
• Management strategies analysis of Thai Hotel  case study: Oceanfront Beach Resort and Spa 

  Puvis Techasriudom (Chulalongkorn University, 2022)

  The COVID-19 pandemic has caused unprecedented disruptions to the global tourism industry, including in Phuket, Thailand. The impact of the pandemic on the tourism sector has been widely impacting, affecting not only hotels ...
• Stakeholders engagement analysis : a case study of Oceanfront Beach Resort 

  Ploy Atthapornpisarn (Chulalongkorn University, 2022)

  The Thai tourism sector which is a major contributor to Thailand’s economy was strongly affected by the spread of covid-19. Once the sector was impacted by the pandemic restrictions, obviously a decrease in customers was ...
• Driving sustainability for a hotel in Phuket 

  Natharee Somboon (Chulalongkorn University, 2022)

  This research study investigated the factors that impact the environment of the hotel’s operations in Phuket, Thailand. The study was made through the analysis of the old research study and the current situation mentioned ...
• Financial risk warning of listed real estate companies in China 

  Huimin Zhou (Chulalongkorn University, 2021)

  The main methods of this analysis include principal component analysis and binary logistic regression, and the essence of the study is to predict and find out which financial factors will lead to the financial and credit ...
• Impact of new coronavirus pneumonia on Chinese import and export trade 

  Hengyu Guo (Chulalongkorn University, 2021)

  Coronavirus disease 2019 or COVID-19 is an epidemic caused by a severe acute respiratory syndrome coronavirus that has led to a persistent outbreak that has become one of the terrible epidemics in human history. The epidemic ...
• The marketing factors that have an influence on Momo-paradise’s customer loyalty in Bangkok metropolitan area 

  Apiporn Buachart (Chulalongkorn University, 2021)

  Momo-paradise, one of the most profitable shabu-shabu buffet types of restaurants in Thailand has gained brand love phenomenon even when the buffet prices have adjusted to increase since 2021. Therefore, this paper aims ...

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