Abstract:
The COVID-19 pandemic has caused unprecedented disruptions to the global tourism industry, including in Phuket, Thailand. The impact of the pandemic on the tourism sector has been widely impacting, affecting not only hotels but also airlines, travel agencies, tourist attractions, local communities, and almost every sector of business around the world. As a result, it is crucial for hotels to implement effective management strategies and organizational improvements to help mitigate the impacts of the pandemic.
In addition to the impact of COVID-19, other factors such as global political situations, technological advancements, and trends in modern society can also significantly affect the hotel industry in Phuket. Therefore, this research will also examine the potential impacts of these external factors on the management strategy of Oceanfront Beach Resort and Spa, and provide recommendations to mitigate these impacts.
This research analyzes the management strategies of Oceanfront Beach Resort and Spa in Phuket, Thailand, by conducting a SWOT, PEST, and MOST analysis. The goal of this research is to gain a thorough understanding of a SWOT, PEST, and MOST analysis of management strategy during the pandemic, overall circumstances and suggest the future of management strategy for an Oceanfront Beach Resort and Spa respectively.
Based on the results of these analyses, this research will provide recommendations for management and organizational improvements that can help the hotel recover from the pandemic's impacts and improve its overall resilience.
