Macro analysis of Maruzen foods (Thailand) co.,ltd.

Abstract

Macro analysis is kind of research method which takes the whole economic activities as the research object, mainly studies the changes of GDP, social employment, and economic development. Macro analysis reflects a lot of valuable information of economy.

In this report, we firstly analyze the global economy, it consists three parts: general information in 2019, the influence of trade war on global economy, and economic trend in 2020. Then we focus on the overview of the economy in Thailand, such as GDP in 2019, export and import value of major product, employment by industry, and economic trend in 2020. In addition, we analyze the economic conditions in Northern Thailand, especially the northern region’s economic conditions. Finally, since Maruzen Foods (Thailand) Company Limited is a Thai-Japan company, we also analyze the Japan economy.

According to the macro analysis, it provides macroeconomic information to the organization or the firm to design the development strategy of maximizing benefits. And it can improve the core competition of Maruzen.