CSR in Thailand – an analysis of BJC and its specific CSR activities combining its glass packaging business

Abstract

Since the beginning of the 2000s, CSR has been a hot topic. Some people think that CSR is not conducive to the company to obtain more profits, and another view is that CSR has become a part of business operations. With the continuous improvement of people's living standards, Thailand also pays more and more attention to sustainable development. Berli Jucker Public Company Limited (BJC) is one of the most important CSR companies in the Thai market, it is involved in manufacturing, distribution and other service activities, the profit of glass packaging business accounts for around 8% of the company's total revenue, and they continue to innovate and strive to become the leading manufacturer in this industry, also care for the whole society. Although there has been a lot of literature discussing CSR and supporting sustainable development can effectively increase the company's additional revenue, but there are still very few analyses focusing on the Thai market and glass packaging. The purpose of this article is based on the existing relevant literature and opinions, focusing on the value added aspect of industrial part, analysis based on BJC's glass packaging business combined with descriptive and statistics analysis methods to study how BJC will combine CSR and their vision to maintain its leading position in the Thai market, and also explore the significance of social-sustainability as an aspect of CSR to suppliers and even demanders in the market. Suppose, as an added value of an enterprise, CSR can bring economic and social benefits. At the same time, understand what attitude the “provider” and “demander” sides hold towards it and what specific impact it will bring to both sides. Through this article will help those who want to understand the glass packaging business of BJC and the general situation of this industry in Thailand, so they can make better investment decisions or analysis, suggestions; at the same time, the article also can help to demonstrate that companies applying CSR policies and correctly integrating with business can bring positive benefits to the company.