Abstract:
Nowadays, the competition in the sales market has become increasingly fierce.
How to retain old customers, develop new customers and use membership card
marketing strategies to stimulate consumers' shopping frequency and enhance their
single purchase ability has become the key points of industry company marketing. This
report uses qualitative analysis to collect the BJC Group’s annual reports and financial
report for the past three years, and conducts in-depth analysis based on the relevant
academic views of the predecessors. Big C is a complete retail shopping mall with all
shopping channels, and its branches cover traditional shops and online stores across
Thailand. A variety of high-quality, cost-effective products and quality services can
meet the needs of different target customer groups. It is currently operated and managed
by Berli Jucker Public Company Limited or BJC Group. This report systematically
introduces the advantages and existing problems of the membership card marketing
system, and proposes optimized solutions and suggestions for these problems. This
report results shows that membership card marketing will increase customer loyalty and
stimulate consumption growth and the member-based marketing will increase customer
loyalty, win more market share and increase the company's industry competitiveness.
Research on membership card marketing is very important for the development of the
retail industry, and put forward suggestions for optimizing corporate marketing
strategies
