Abstract:
Entering the 21st century, enterprises are facing a rapidly changing and uncertain
global competitive environment. Product technology has been constantly updated and
improved, and the pace of industrial upgrading and transformation has been accelerated.
In the new competitive environment, the key to the success of an enterprise is the goal,
truly in-depth, comprehensive, in-depth analysis of the enterprise's internal and external
environment, use their own advantages, tap the potential of the enterprise, timely seize
the opportunity, avoid threats, and develop the enterprise's Core technology. In order
to create the core technology and competitive advantage of the enterprise, it is necessary
to establish or adjust the corresponding competitive strategy with new thinking,
concentrate the resources and ability that the enterprise can control, and implement the
strategy effectively.
Based on the research object and the current competitive status of Tong Ren Tang,,
this paper adopts the method combining theory and practice, including SWOT analysis
and BCG matrix analysis, as well as relevant government policies, and the Tong Ren
Tang method to study and analyze the industry environment, industry competition,
products and competitors. This article mainly from the company's development
direction, overall strategy, competitive strategy and product research and development
and other aspects of strategic recommendations. Based on the appeal analysis, while
ensuring that TRT is the leading enterprise in the industry, it will continue to develop
and innovate to Expand the new global market to meet the requirements of economic
globalization.. Let TRT not only be the TRT of China, but also the tong ren tang of the
world.
