How does synergistic advertising strategies created by advertisers have an impact on their media revenue. Company specific: BTSG holdings plc

Abstract

The objective of this paper is to prioritize importance of synergistic advertising attempts which is shown by the increased media revenue of a business house. For the past few years, there has been drastic shift on how the companies advertise, and each competing company are trying to draw the user’s attention towards their product. Thus, this research paper portrays how the modern Marketing Intelligence works, why using both the online & offline advertising in one platform together is crucial in today’s advertising world. This has been shown by collecting, compiling, analyzing real time data from an existing entity. The result has been reflected when the Media Revenue of the entity has increased significantly, after embedding both offline & online advertising in a single platform.