Abstract:
Corporate strategy is a key factor to drive company business performance which can be measured by several factors. Effective strategies can lead to positive business performance in several dimensions as well as creating a strong brand. Strong brand also enhances positive evaluations of brand awareness, product quality and customer perception. Hence, re-branding is also important to create a strong brand to adapt to the recent world. This paper will focus on three main corporate strategies which are petrol station expansion, max card membership enhancement, and non-oil business expansion in order to support rebranding campaign of PTG Energy Public Company Limited in 2013, how they affect company business performance in terms of sales volume, net profit and market share. In case, corporate can perform well after implementing the particular strategies, we will have to evaluate external factors whether they partly support the corporate performance or only the company strategies themselves.
